By: Dr. Stephanie “Steff” Garcia
I am a firm believer that makeup doesn’t have to break the bank to make you look like a million bucks! Today, there are so many affordable makeup brands that are NOT found at the drugstore that deserve your attention. Many times these brands will offer free shipping, discount codes, samples and more to make the buying experience that much more enjoyable. I am going to share with you five of my favorite affordable makeup brands that can be found on their respected websites or in the affordable/drugstore section of Ulta Beauty.
*This blog post will be updated throughout the week with videos and pictures featured on my Instagram and YouTube channel.
Juvia’s Place is a black owned beauty brand that takes its cues from Africa. The brand was created to celebrate the colorful, inspirational aspects of African culture. This all-inclusive beauty brand is known for their highly pigmented eyeshadow palettes and stay-put liquid lipsticks. My recommendations are the I am Magic foundation; Serafina blush; ANY eyeshadow palette, and ANY liquid lipstick. Check out this look I created using some of the Juvia’s Place products in my stash.
Shop Juvia’s Place here: https://www.juviasplace.com/
This L.A. based beauty business is the epitome of affordability meets quality. I discovered this brand about five years ago and have been a loyal fan ever since. If you enjoy working with colorful, vibrant eyeshadows, then you definitely need to check out BH Cosmetics. I also really, really love their highlighters; don’t buy them if you don’t want to slay! I also enjoy using BH Cosmetics false eyelashes. They come in a multitude of styles and lengths, all at an insanely low price.
Shop BH Cosmetics here: https://www.bhcosmetics.com/
Morphe has quickly garnered a cult following with their affordable makeup brushes and infamous setting spray. This brand has gone from web-based to brick and mortar stores that rival those of Sephora and Ulta. Morphe also sells other indie makeup brands not found at other retailers. I love buying Morphe products because they are affordable, functional, and well made. Some of my favorite products include: The Continuous Setting Mist; brushes M514, M501, M518, E4; and the 39A Dare to Create Palette.
Shop Morphe here: https://www.morphe.com/
Another L.A. based beauty brand, ColourPop has grown significantly since its inception back in 2014. Today, ColourPop has created brands Sol Body and Fourth Ray Beauty to add to their insanely popular beauty portfolio. Known in the beauty world as a “budget friendly” brand, ColourPop never compromises on quality. Their products are crafted with love and care for all, including animals too since they are leaping bunny certified! Some of my go-to favorites from ColourPop are: the So Jaded Palette (Kathleen Lights collab); She’s Got Solstice Palette; Sol Body Glow Oil; and the Pretty Fresh Hydrating Setting Mist.
Shop ColourPop here: https://colourpop.com/
A European founded beauty brand, Catrice Cosmetics was established in Germany in 2004. Eleven years later, Catrice Cosmetics landed in the USA, New York City to be exact. Catrice Cosmetics keeps these five principles in mind: quality makeup at low price; innovation; base product concentration; fostering a sense of community; and remaining cruelty-free. While some of you might be able to find Catrice Cosmetics at your local drugstore, most will only find them on their website and in the affordable/drugstore section of Ulta Beauty. The products I love from Catrice Cosmetics include their HD Liquid Coverage Foundation; Prime and Fine Dewy Glow Fixing Spray; and 1 Minute Face Perfector Primer. I recently placed an order for some of Catrice’s new products, and I can’t wait to share those goodies with you later in the week!
Shop Catrice Cosmetics here: https://www.catricecosmetics.com/
*All pictures are owned by Steff’s Beauty Stash.