By: Dr. Stephanie “Steff” Garcia
I have been waiting weeks to do this blog! Back in July I decided I wanted to spotlight indie makeup brands on my social media platforms. It’s taken me longer than I anticipated to get this initiative together, but I’m so happy to finally be here sharing with you all!
I want to say a special THANK YOU to Ariel and Adley, the founders of Motivate The Earth, an Instagram account and YouTube channel that focuses on indie makeup brands. These young, Latina women have inspired me to buy more beauty products from independently owned beauty companies. They consistently feature new beauty brands, products, demos and reviews on their social media accounts. Check them out, links are below!
This indie makeup blog will extend over the next two-three weeks. I should have corresponding videos posted over the next couple weeks as well. Hopefully you all will be inspired to purchase from more independently owned brands not just in beauty, but for everyday products too. Small businesses need our support now more than ever!
Glamlite was founded by Gisselle Hernandez, a Dominican immigrant whose passion for pizza was parlayed into the creation of Glamlite Cosmetics. Glamlite Cosmetics launched with the Pizza Palette, an 18 pan eyeshadow palette that looks exactly like a pizza would. I’ve had this palette in my stash for a while and it is so much fun to work with. The packaging and quality of Glamlite is incredible! They really pay attention to all the fine details and give their customers an almost edible foodie experience through makeup. Check out more from Glamlite at the link below and also check out some of my YouTube videos featuring Glamlite Cosmetics.
Loca Lashes Co.
This Latina owned beauty brand out of California began with lashes; and lots of them! Today the brand has expanded their product offering to include eyeshadow palettes, liquid lipsticks, brow products, and more. About a month ago I purchased the Loca Lashes Co. Conchas Locas Palette and what a beauty it is! I have already filmed a look using this unique palette and that will be on my Youtube channel later this week. Below are some photos I took of the Conchas Locas palette. If you would like to support this up-and-coming indie makeup brand, you can do so by shopping at the link below.
Killer Queens Cosmetics
Another Latina owned beauty brand, Killer Queens Cosmetics was founded by Kristen Lopez, who aspired to create a brand that focused on unique colors, formulas, and makeup that truly tells a story. This cruelty-free, vegan friendly beauty brand contains eyeshadow palettes, loose pigments, lashes, and more. I’ve had the opportunity to purchase a few items from Killer Queens Cosmetics and I must say the Neon Loose Pigment Stacks are definitely my favorite! I’ll be uploading a video to my YouTube channel very soon using some of my Killer Queen Cosmetics products, stay tuned!